Participants of the first summer school in English Entrepreneurship in Heritage Tourism, accredited within the international ERASMUS+ project IESP, were on one of the most attractive tourist tours in Montenegro, "Old Royal Montenengro", also known as the Mini Montenegro tour.
Licensed tourist guide Sanja Mitrović presented to participants the most important resources and attractions on the route Kotor-Njeguši-Mausolej-Cetinje-Budva-Kotor during the seven-hour tourist tour "Old Royal Montenegro". The participants of the summer school had the opportunity to get acquainted with the techniques of interpretation of cultural and natural heritage in a practical way and understand the need to improve the knowledge and skills of storytelling (i.e. storytelling), thematization, design, co-creation and delivery of tourist experiences through tourist guidance.
As the general secretary of the Association of Tourist Guides of Montenegro, Ms.Mitrović introduced the participants to the advantages and disadvantages of tourist guiding as a profession, tax obligations, licensing, registration, challenges of the covid crisis, opportunities for training (e.g. interpret-europe.net), modern trends in guiding (e.g. .IT) etc. Also, the participants became more familiar with the tendencies of the development of agribusiness and agritourism in Njeguši, the importance of cultural and excursion tourism in Cetinje and the peculiarities of tourist development in Budva.
The field teaching provided key inputs for a more complete understanding of the thematic unit Designing Experiences in Heritage Tourism and the area of Creating Heritage Tourism Products.
During the following days of the summer school, participants will have the opportunity to complete their theoretical knowledge through lectures and workshops, and through the final exam to prepare individual projects in the field of entrepreneurship in heritage tourism.
Entrepreneurship in Heritage Tourism is an interdisciplinary program in the field of sustainable tourism. This six-day interdisciplinary and international summer school, which offers 2 ECTS credits, brought together, in the first generation of participants, over 20 students and employees in the tourism sector from Montenegro. Some of the leading motives of the participants for participating in the summer school were the improvement of knowledge and skills in the field of entrepreneurship in heritage tourism, as well as the exchange of knowledge and experiences.
